Diamondback sets a new step in bike promo

8 Mar , 2016   Video

MTB videos are always steps behind all the others, but this one specially represent a new chapter for bike promo. Diamondback needed something special to launch the new Level Link technology and they did it great. The concept of the video comes from the same person you see shredding in this awesome video: Mike Hopkins. […]

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Bike,Whip People

Nothing better then cruising with your girlfriend!

4 Mar , 2016  

You may already know Stefan Lantschner, one of the most stylist BMX riders in the world. Being a pro riders for over 10 years, he travelled everywhere for competitions and photoshoots, but lately he decided to settle down: not in his hometown in the italian Alps, but in sunny Barcelona, where he still rides his […]

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Video,What's new

Our Short Movie: The Winter Migration

1 Mar , 2016   Video

What follows is not a 20 sec video made to collect Likes. This is a short documentary, a short movie lovely made with the only aim of  bring our followers through what we experienced  during our awesome roadtrip in the paradise of MX in winter. If you’re in hurry now, this is not the right moment to watch this […]

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Bike,Lifestyle,What's new

Ladri di biciclette 2.0

25 Feb , 2016  

Esser svegliati dal telefono la mattina, rispondere e sentire “ti hanno rubato le biciclette” non è il risveglio ideale. Ancor più se ad esser state rubate non sono le vecchie bici della zia ma pezzi da svariate migliaia di euro. Nessuna forzatura del garage e non mancano altri oggetti di valore, solo “quelle” biciclette. Si tratta […]

Food Porn,What's new

#PastaConLeStraci – the Russian Rocket recipe

8 Feb , 2016   Video

Hey poodles, here is a new good recipe for your iron stomaches. But first of all let me remember that Pasta con le straci is more than an underestimated cooking segment. It represent to me a moment of happiness shared with friends eating strange stuff. The following recipe is mad as usual, but you should […]

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What's new

The tough moment of Dean Wilson

3 Feb , 2016  

Yesterday scrolling my Instagram feed I came across the last picture posted by Dean Wilson. Copy was long but the first lines catched my attention. Dean explains very well his feelings for his recent injury. I think many riders have experienced similar moments, but in his situation the issue looks really big. Take one minute […]

Lifestyle,What's new

Top 5: Christmas gifts

21 Dec , 2015  

Are you going crazy cause you can’t find the right present for your friend or maybe your boyfriend? The following stuff will save your Christmas!     BEER – Needful to forget the past and to toast to the new year. Beer is never enough. GLOVES – This comfortable stuff keep your hands clean during your […]

What's new

Winter sand killers

18 Dec , 2015  

It’s winter time, everybody is looking for secret sand spots around the globe. You know, once you find the right spot then you’re jelous of it more than your girlfriend. The truth is that in spring you’ll discover that your secret super training will have never allowed you to put down seconds on the usual […]


What’s the fear – Torquato Testa

10 Dec , 2015   Video

Toto and Pit (videomaker) did a great job, this is the teaser of the secret project they have been working on for long time. Can’t wait for the full movie.

Video,What's new,Whip People

Justin Bogle – postcards from Genova

17 Nov , 2015   Video

Hey dudes! Few days ago we had the occasion to shoot with a great rider from USA. Guess who? He rides with style his red CRF signed Geico in the AMA series, and yes, his name is Justin, Justin Bogle. Justin was special guest at the most important Supercross event of the italian season, the […]